publishing a paper edition, the editorial acquired increased pertinence.
Imagine the following situation: you are in Kathmandu, Nepal. You haven’t read the newspapers in a while.
Amid the tumult of rush-hour, you discern a shack. It is well supplied with spices, plastic-ware and talismans. It also advertises printing-on-demand services.
Although besieged by equally busy and boisterous customers, the owner hands you a list of publications organised by country, language and subject-matter. Each, are priced by the number of pages to be printed.
Among them you will hopefully order a copy of “Manifest”.
This is what “Manifest” believes the future of publishing will be like. You, the ultimate user, will chose how best to engage with your favourite publications. These will only be printed, if you want to have them on paper, whether because your eyes are too tired or the screen is too small or because you just feel like it.
Right now, the publishing business wastes a lot of money and is less than environmentally friendly.
Consider for instance, the stacks of newspapers sitting outside a news-agent waiting to be returned to their warehouse. What waste it is to have to print (using ink) millions of newspapers and magazines each day, transport them to tens of millions of purchase points (energy waste), transport them back (more waste), and eventually dispose of them.
This is why “Manifest” is formated the way it is: so that you may be able to chose how you wish to interact with it.
The technology is now available to rid ourselves from the existing inefficient distribution channels
“Manifest” uses a MacBook computer and a software called “Pages” for creation and layout. The internet permits distribution and printers can turn pixels into paper.
Furthermore, the technology already exists to customise commercial messages in this or any other publication depending on where you download them.
In the previous example, the reader may well be interested in knowing where closest trekking boots can be bought in Kathmandu.
Download “Manifest” in Heathrow airport, and you might get a 15% discount at the Suchi bar or a better currency exchange rates.
This model is closer to being branded as “sustainable” than the current one. Not only do you get more flexibility and more pertinence at close to “zero” cost but the inefficiencies of heavy-industry and irrational distribution are removed.